Image SlideShow

If you are not utilizing Digital Display advertising in your place of business, then you have no idea what you are missing. Its potential use is limited only by the imagination. Here are just a few of the many benefits of using the Recastio™ app to put POS TV Displays in front of your customers.

  • It generates interest and excitement while customers are in your place of business.
  • It provides customers useful information instantly.
  • It encourages upselling and impulse purchases in every way imaginable.
  • It is easy to set up and easy to use so you don’t need another IT guy.
  • It is affordable.
  • It replaces outdated signage methods, therefore saving printing expense.

Sign, Sign, Everywhere a Sign

Point of sale (POS) advertising has always been a proven technique to boost sales. Imagine standing in the checkout line at the grocery store. It’s no mistake that the aisle is lined with items to encourage impulse purchases while you wait your turn. Signage at the point of sale has the same effect. POS advertising is a basic sales technique that business owners have employed since commerce began.

In the past we have seen posters, big displays and other forms of POS advertising used by businesses, but today’s technology is making it easier. We have entered the era of digital displays. They are popping up everywhere we spend money. Big box stores are using them, restaurants are using them, auto dealerships, doctors offices … the list goes on.

Until now digital display technology has been used mainly by big brands due to the costs that are involved. Typically, digital displays are costly and complicated, requiring third party involvement to set up and manage. But not anymore. Enter Recastio™.